MIMIC SPORTS / SELECTED WORK

PROJECTS

01 — SELECTED PROJECTSSPORT / CAMPAIGN / CHARACTER

Tennis2022

FEATURED PROJECT / 01

Ogilvy / Vodafone · Creative partner: Technicolor

Vodafone × Wimbledon

A digital double of Emma Raducanu appeared in the Vodafone × Wimbledon campaign, released in June 2022, on the large public display at Piccadilly Circus in London.

PRODUCTION CONTRIBUTION: Digital double, motion capture, modelling, texturing, rigging, animation, hair and cloth simulation

Project details

The studio recorded the tennis performance through motion capture, then retargeted and refined the animation. Modelling, texturing and rigging established the athlete likeness and supported natural movement.

Facial animation, hair and cloth simulation completed the digital performance for the large-scale screen. Ogilvy / Vodafone are credited as the client, with Technicolor as creative partner.

PROJECT / PARTNERS: Ogilvy / Vodafone · Creative partner: Technicolor
YEAR: 2022

Football2025

Nike / NEWFORMAT

Nike Air Max Dn8

The March 2025 Nike Air Max Dn8 launch campaign featured Spanish footballer Salma Paralluelo. The production contribution for NEWFORMAT combined an athlete digital double, full-body motion capture and animation.

PRODUCTION CONTRIBUTION: Digital double creation, full-body motion capture and animation

Project details

The digital double reproduced Salma’s likeness for the campaign’s movement sequences. Full-body capture recorded her athletic performance, and motion editing and animation delivery prepared that movement for NEWFORMAT’s creative production.

The digital-double and motion-capture work formed part of NEWFORMAT’s contribution to Nike’s global launch campaign. Nike is credited as the client and NEWFORMAT as the creative partner.

PROJECT / PARTNERS: Nike / NEWFORMAT
YEAR: 2025

Digital athlete imagery from onformative’s Nike Strike Series FA16 campaign

Football2016

Nike Global Football / onformative

Nike Strike Series FA16

Nike Global Football’s Strike Series FA16 campaign featured Cristiano Ronaldo, Neymar, Mario Götze and Jérôme Boateng. The production contribution covered 3D scanning for onformative’s production.

PRODUCTION CONTRIBUTION: 3D scanning

Project details

The films and still images explored the individual movement of each footballer. Athlete models and training characteristics informed the visual treatment; onformative’s production used contrasting light and dark backgrounds to highlight the collection.

Production credits: Nike Global Football — client; Nick Parkinson — Nike design director; David Chen — Nike art director; Cedric Kiefer — creative direction; R. Schmidt, D. Öztürk, R. Gambacciani and D. Weidemann — design/animation; Fran Sanchez de Cañete — compositing; Lars Wagner and Ian Otto — production; Jens Fischer — sound. The credited production contribution shown here is 3D scanning.

PROJECT / PARTNERS: Nike Global Football / onformative
YEAR: 2016

Tennis

Sports gaming

Tennis World Tour

The character-production work for Tennis World Tour included scanning, modelling and texturing for more than 20 characters.

PRODUCTION CONTRIBUTION: Scanning, modelling and texturing of more than 20 characters

Project details

The confirmed production scope covers scanning, modelling and texturing more than 20 digital characters for the tennis game.

PROJECT TYPE: Sports gaming

Basketball

Sports gaming

NBA 2K15

Facial-animation work contributed to the digital basketball players in NBA 2K15.

PRODUCTION CONTRIBUTION: Facial animation

Project details

The project represents a facial-animation contribution to NBA 2K15. The scope shown here is character animation, rather than production of the complete basketball game.

PROJECT TYPE: Sports gaming

Fitness2022

Luni · Spark health & fitness app

Spark by Luni

A stylized digital coach was created for Spark, Luni’s health and fitness mobile app, in 2022. The production scope covered character creation, modelling, texturing and rigging.

PRODUCTION CONTRIBUTION: Character creation, modelling, texturing and rigging

Project details

The character used low-poly geometry suited to a mobile application. Stylized textures established its appearance, while a flexible character rig supported the movements needed for fitness demonstrations.

The coach was prepared for animation in collaboration with the development team, balancing the character’s visual identity with the technical requirements of the mobile experience. Luni is credited as the client.

PROJECT / PARTNERS: Luni · Spark health & fitness app
YEAR: 2022

Project imagery belongs to the respective rights holders. Each entry identifies its production contribution and credited partners.

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Frequently asked questions

What information is included for each project?

Each project includes an overview, its production contribution, project details, credited partners and available imagery or film. Read the full entry directly on this page.

What sports production experience does the portfolio include?

The selection includes athlete digital doubles for Nike and Vodafone campaigns, 3D scanning for Nike Strike Series, character production for Tennis World Tour, facial animation for NBA 2K15 and a stylized fitness character for Spark by Luni.

Does each entry describe a complete production or a specific contribution?

Each entry identifies the specific contribution. For example, Nike Strike Series FA16 covers 3D scanning for onformative’s production, while NBA 2K15 covers facial animation. A contribution does not represent production of the entire campaign, game or app.

Can I commission a similar sports project?

Contact Mimic Sports with your concept, sport, intended audience, platforms and timeline. Include any athlete or brand involvement so the team can discuss the production scope and required likeness permissions.